Home
Latest
E-paper
Companies
Industry
Economy
Blueprint
Finance
Markets
Budget
India News
Politics
External Affairs Defence Security
World News
Opinion
Technology
Immigration
Specials
Partner Content
Sports
Cricket
Lifestyle
Entertainment
Social Viral
Health
BS Decoded
Books
Education
Newsletters
Web Stories
BS at 50
Multimedia
Sudoku
Crossword
BS Apps
Management
Premium
Indulgence
Explore Business Standard
BFSI Insight Summit
Events
About Us
BS Support
Popular Search
Is celebrity overdose killing brands? HRX, Kay Beauty shine; some struggle
An analysis of celebrity-backed brands in India shows mixed results. While some, like Katrina Kaif's Kay Beauty and Hrithik Roshan's HRX are thriving, Virat Kohli's WROGN reports revenue decline
TIPS for Effective Marketing Management (Part two)
In Part 2 of Manager's Mantra with Ambi Parameswaran, find out how AI and smart tools can help you become the top brand manager of the future. >
How loyal are you?
There is a thin line that separates loyalty from sycophancy, one that was explored and relayed with gusto in the ancient world
Factoring in first impressions to create brand loyalty
The Indian app world is rife with horror stories of first-time users
