Coke Buys Costa Coffee

Coca-Cola's $5 billion acquisition of Costa Coffee has struggled to deliver expected returns as vending machine challenges, weak US sales and pandemic disruptions hurt its global expansion plans.

For the test run, the beverage has been priced at Rs 230 for a 250 ml can and is being sold in Goa and some parts of Maharashtra

While it's common to drink coffee with sugar, coffee is not in the firing line in the same way as fizzy drinks are