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'Great Jeans': Sydney Sweeney campaign fuels American Eagle rally
The company has partnered with Sweeney for its fall season denim collection that includes a limited-edition denim jacket as well as a 'The Sydney Jean'
Denim maker Levi Strauss & Co. to reduce at least 10% of its workforce
Levi's has about 20,000 workers globally, with roughly 5,000 corporate employees. The layoffs are expected to take place in the first half of 2024
Denim companies embrace blended jeans as cotton prices scorch
Raw cotton prices have more than doubled from Rs 35,000 per candy of 356 kg in mid-2020 to over Rs 75,000 now
Mufti looks to double turnover in 5 years, targets young customers
Beginning with its Ahmedabad outlet, the Mumbai-based brand has overhauled the store's interior design in a bid to target young customers
Denim industry faces investment drought
Of 1.3bn meters of installed capacity 30% remains idle, industry to focus on capacity utilization before moving on to fresh capex
Denim may outperform overall apparel growth
While denim is expected to grow at 13-15%, growth in the overall apparel industry is likely to slump to 2-3% from 13-15% over the past couple of years
Close to 80% denim buying decisions influenced by quality: IMRB
Research conducted amongst 16-35 years old branded denim wearers in 10 cities