Expensive Watches

Leading watch maker Titan Company expects sales of luxury Swiss watches to rise sharply in India following the recent India-EU Free Trade Agreement, which has further lowered import duties on such products, said a top company official. The Tata group firm, which operates Helios and Helios Luxe formats, said Swiss brands will become more competitive in the domestic market as they pass on duty benefits to consumers. Its Swiss segment has been growing substantially and is in talks with more brands for its chain of Helios and Helios Luxe, Titan Watches Chief Sales & Marketing Officer Rahul Shukla told PTI. "Swiss watches will play a larger role, and the premium segment will drive the next phase of growth," he said. Duties on Swiss watches have already come down from about 22 per cent to 15 per cent under the India-EFTA FTA, which came into force on October 1, 2025. Switzerland is part of the four-nation European bloc EFTA. The India-EU FTA is expected to further reduce duties. "This .

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