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Non-metro cities dominated Flipkart's The Big Billion Day sale on Day 1, accounting for 60 per cent of orders placed while mobile phones, appliances and lifestyle products were the preferred choice for customers, the company said on Tuesday. Lifestyle products sellers on the marketplace saw a 10-fold growth in the number of orders placed compared to the pre-festive period, followed by Furniture (8-fold) and Electronics (7-fold) categories, Flipkart said in a statement. "Over 60 per cent of orders were placed from Tier 1, 2 and 3 cities," the statement citing sales data on October 7 said. The company recorded 9.1 crore customer visits on the first day of the sale that started on October 7. Flipkart started The Big Billion Day (TBBD) on October 8 with 24-hour early access to its VIP members, which are paid subscribers, and Plus category members, who shop from the platform at least four times in a year. Flipkart saw the highest number of shoppers from Bangalore, Delhi and Hyderabad,
What is zero-cost EMI? While we shop online on Flipkart and Amazon, we come across an option of no-cost EMI. Retailers offer such schemes in festival season, especially on products like mobiles, electronic appliances. But, does no-cost EMI really mean that there is no interest involved? In this video, we will decode the term and explain in detail about this offer and things you should keep in mind while shopping online.