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To ride on the consumption boom in video content, media group India Today launched seven niche digital channels. The initiative, in line with the group's current focus on monetising the digital medium, is aimed at capturing the fast growing audience that prefers to consume news and other video content through their smartphones.The seven new channels - News Tak, Sports Tak, Food Tak, Life Tak, Astro Tak, Tech Tak and Yoga Tak - and mobiletak.in, an omnipresent channel - will help strengthen it among the non-English audience. According to Kalli Purie, vice-chairperson, while content from its broadcasting division is available, with the changing dynamics of the media business due to growing importance of the digital platform, content for smartphone users is needed."While the digital medium has opened many opportunities for media houses, it comes with challenges. Its fast-changing nature compels decision makers to be on their toes. It is very important for the management to place the ...