IPL 2016

Tata IPL 2024: Star Sports experienced an 18% increase from the previous edition in terms of total watch time, with viewers spending 356,000 million minutes

SPN has enjoyed TV rights to the tourney since its inception while STAR India has been slowly making inroads into IPL ecosystem

This is a 20% growth in revenue over previous IPL season, driven largely by change in ad rates

However, experts say it will take some time before these players can cash in on their on-field performance off the field

Owned by Kalanithi Maran of the Chennai-based Sun television network, Sunrisers replaced Deccan Chargers, whose franchise was terminated by IPL in 2012

For the 56 games up until the play-offs, the tournament's reach on the platform has touched 80 million as compared to 35 million in 2015

The loss of revenue for the teams will only become clear once new venues are selected

Bhogle says not aware of the reason, but reports suggest it might be linked to an altercation last month with a Vidarbha cricket official

For most brands, the IPL offers a unique opportunity to reach millions of viewers at one go

The 2016 Indian Premier League season brings with it an opportunity for both the old and new. The author lists the best the new season has to offer