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The Federation of Retailer Association of India on Tuesday asked the government to provide enhanced technology platform to Kirana stores to enable them to compete with quick commerce firms. "Such support would enable the kirana stores to remain competitive amidst the increasing encroachment into their space by quick commerce companies like Swiggy Instamart, Blinkit or Zepto," said Federation of Retailer Association of India (FRAI), which says that it represents about 80 lakh micro, small and medium retailers from across the country with a membership of 42 retail associations. Providing local kirana stores with a technology platform would allow them to compete on equal terms with quick commerce players, effectively creating a level-playing field, it added. "With new technologies brought in by the government, like ONDC (Open Network for Digital Commerce), what is now required is a more focused approach in creating a specific solution for kirana stores that makes them as discoverable a
Fresh out of bumper USD 350 million funding this time from marquee domestic investors, quick commerce company Zepto says it is on a clear path to becoming a full Indian-owned entity and hitting PAT positive milestone, as co-founder and CEO Aadit Palicha exudes optimism about a possible IPO in 2025. In an interview with PTI, Palicha strongly countered allegations about the quick commerce model disrupting and stunting the growth of traditional kirana stores. He asserted that these and other "narratives" are not grounded in real data and underrate the "net positives" achieved so far by the industry, including job creation. Palicha further said that instant 10-minute delivery models like that of Zepto have generated lakhs of jobs, been wage-additive, and created all-around "value" for both consumers and workers. Moreover, the quick commerce model executed at a scale for groceries and items of daily use is unseen, unmatched globally, he said adding that this goes to showcase the unique .
As consumer preferences shift towards the convenience of last-minute grocery deliveries, quick commerce companies are outpacing traditional retailers, with 46 per cent of consumers surveyed reporting a cut in purchases from Kirana shops, a report has said. The quick commerce market size is expected to reach USD 40 billion by 2030, a jump from USD 6.1 billion in 2024, according to the report by Datum Intelligence. "Nearly half (46 per cent) of respondents report reduced spending at Kirana shops, indicating a shift in customer behavior towards quick commerce platforms," it noted. Quick commerce refers to the delivery of consumer items in 10-30 minutes. Blinkit, Zepto, Swiggy Instamart, and Flipkart Minutes are among the top quick commerce platforms in India. The quick commerce market is projected to capture approximately USD 1.28 billion of Kirana sales by 2024, accounting for 21 per cent of total sales on these platforms, the report further said. "Quick commerce's focus on speed an