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The Maha Kumbh at Prayagraj is proving to be a significant platform for artisans of Uttar Pradesh. Officials estimate a turnover of about Rs 35 crore for the handicraft industry during the 45-day fair. After taking a dip in the Sangam, people are also visiting the 'One District, One Product' (ODOP) exhibition set up across 6,000 square metres area. The exhibition showcases an array of exquisite handicrafts, including carpets of Kushinagar, zari-zardozi work, Firozabad's glass toys and Varanasi's wooden toys, among other things. Joint Commissioner of Industries in Prayagraj Division, Sharad Tandon, said a remarkable growth in business is expected this time over the last Kumbh held in 2019. "In 2019, the turnover was Rs 4.30 crore, but this time we anticipate a turnover of up to Rs 35 crore. This remarkable increase will offer new opportunities for employment and empower small entrepreneurs," Tandon said. Besides, the online marketplace Flipkart has set up a stall in the fair area w