Levi's

Levi's has about 20,000 workers globally, with roughly 5,000 corporate employees. The layoffs are expected to take place in the first half of 2024

Bangladesh's garment workers earn $95 a month as minimum wage and are demanding a minimum wage of $208 a month

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By Praveen Paramasivam

Premium denim brand Levi's on Wednesday said it has roped in Bollywood actor Deepika Padukone as its new global brand ambassador. "With the keen objective to attract new generations of women consumers with a relevant fashion-forward offering in line with the brand DNA of quality and comfort; Levi's is taking the next step in its journey. "Levi's is proud to announce a strategic partnership with internationally acclaimed actor and global fashion and youth icon, Deepika Padukone," Levi's said in a statement. As per Levi's the move to rope in Padukone highlights the brand's increasing focus on the women's category. Sanjeev Mohanty, Managing Director- South Asia & MENA - Levi's said Deepika's personality shines through a balance of being bold, authentic, true and uncompromising that perfectly fits with our brand values. "With her on-board, we are confident of strengthening the brand further especially when we are strongly focusing on leading the women's category," he said. Padukone .

But with denim makers adapting to the times, it might be premature to write the garment off

The company reported a 25% increase in its online business in the second quarter ended May 24, with a month-over-month rise of nearly 80% in May

Mumbai (Maharashtra) [India], June 8 (ANI/BusinessWire India): Levi's® has always been a unifying brand that aims to spread the message of joy and togetherness transcending geographical boundaries.

The marketing team is also keen to develop an experiential culture around the brand

Another step in the computer-driven transformation of apparel manufacturing