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Levi Strauss considers possible sale of Dockers brand, shares drop by 10%
Levi is in the midst of a turnaround strategy to operate mainly by offering tighter assortment that focuses on core denim clothing
Inventor of blue jeans Levi Strauss & Co channels a new water-saving idea
As part of a wider water-saving effort, the San Francisco-based company, which invented blue jeans in 1873, has become an early pioneer of a method known drily as "contextual water targets"
Levi's, whose jeans are a rugged symbol of Americana, prepares to go public
Levi's, which invented the blue jean in 1873, is woven into America's history
