Mobile Viewers

The digital viewership of the first three matches was 40 per cent higher than last season

MI vs CSK witnessed 63 million concurrent viewers tuning in during Dhoni's batting, making it the highest for this season

With a reach of 161 million views, a staggering 46 per cent of which being women viewers, Zee Entertainment has announced that the DP World ILT20 league continues to be the world's second most watched franchise-based cricket competition. The tournament garnered an impressive reach of 161 million for its first 18 matches, 56 per cent of the audience being under the age of 30, according to data released by BARC INDIA 2+, TV+OOH, and LIVE+PPL. The company has reported an uptick of 12 per cent among 15+ urban audiences in India compared to the inaugural edition. The time spent on the league, which started on January 19 has surged by an impressive 33 per cent among viewers aged 15 and above in urban India. "This substantial increase in viewing duration emphasizes the league's ability to captivate and retain the attention of its audience, contributing to a more immersive and rewarding viewer experience," said league's media rights holder ZEE in a statement. The tournament with six teams

If viewership of television (Sports18) and digital (JioCinema) were combined, the broadcaster said, then the Fifa World Cup saw 40 billion minutes of watch time being registered during the tournament

The content landscape has changed dramatically as has viewing behaviour, says report