Nivea India Pvt Ltd

Geetika Mehta, MD of Nivea India, has called for PLI support in the personal care sector and clearer regulatory demarcations between cosmetics and drugs to aid exports and competitiveness

A legal battle has unfolded between Nivea and Ponds over oil content, hydration, market practices, and the use of a specific colour

Mehta's last stint was at Hershey India for 2.5 years as managing director, and prior to that, she was at the country's largest FMCG firm, Hindustan Unilever, for 18 years

Mehta, who has an experience of over two decades in the FMCG sector, will steer the brand in the country, Nivea India said in a statement

The product will be distributed free-of-cost to public hospitals, distribution chains

For this, Nivea is planning to add two more high speed packing lines and one additional mixer by 2020, in addition to the current 11 filling and packing lines and six mixers

Invests total Rs 350 cr to take up capacity to 240 million units a year; eyes more categories, exports