Online Advertising Revenue

Zee Entertainment reported a 14-fold rise in net profit for Q4FY25 despite a sharp drop in ad revenue, supported by portfolio rationalisation and syndication gains

Brokerages are positive on the stock given its attractive valuations and expect a re-rating if there is value unlocking for its IPL franchise

It was in July this year that Musk renamed Twitter as X Corp. after his 2022 acquisition of the service

Since the takeover, most of Twitter's staff was laid off or resigned. Musk renamed the company X, changed some of its content rules and lost more than half of its advertising revenue

company frequently makes changes to the auctions it uses to sell search ads - the text and shopping promotions that appear at the top of a results page, said Jerry Dischler, VP for Google ad products

The report said that teams at Meta were discussing whether to show ads in lists of conversations with contacts on the WhatsApp chat screen, but no final decisions had been made

Ad sales are still down 60 per cent "primarily due to pressure on advertisers" mounted by the ADL, Musk said in a series of posts Monday

Apple's policy change, disclosed this week, requires users and advertisers to make an in-app purchase when they pay to "boost" posts in apps like TikTok and Meta's Instagram

YouTube plans to leverage its advertising prowess to garner a larger share of that growing revenue

Revenue was two-third lower year on year in June quarter for major players, with 76% plunge in ad revenue, 32% in circulation

The two companies will have to negotiate with traditional media on remuneration in good faith

Facebook earned $70 billion in 2019 as advertising revenues and that amounted to 98 per cent of its total revenues

Or a brief stop on the way to better times?

The Rs 20-trillion stimulus package announced by the prime minister on Tuesday evening should help improve the fortunes of India Inc and these sectors

Brokerages have cut their advertising and earnings estimates for broadcasters by up to 11 per cent

With year-over-year growth rate of 21.4 per cent, Google's ad growth was the fastest in at least six quarters