Piramal said that they are focusing on organic growth across all their verticals - OTC business in India, complex hospital generics, and the Contract Development and Manufacturing (CDMO) business
Building a healthy OTC brand, however, is not an easy task. OTC brands need time to grow and build a recall value once they have established some credibility
Industry players present at the event highlighted that the OTC market offers a major business opportunity, but it needs transparent and clear regulations
With the launch of this antiseptic cream, the company aims to create a niche for itself in the cuts and wounds segment, as it looks to on building on its existing antiseptic liquid