Puma Shoes

Puma was the no. 3 in sportswear after Nike and Adidas until recent years, competing to churn out cool sneakers and win top athletes and soccer-team sponsorships

US sportswear brand Nike faces a significant impact from Trump's 46 per cent tariff on Vietnamese goods, where half of its shoes are made, potentially leading to price hikes for consumers

That sparked a slump in Nike's shares, which have struggled to recover and remain down about 2% this year

Puma has already onboarded Virat Kohli, Usain Bolt, Neymar Jr, Sunil Chhetri, MC Mary Kom, Harmanpreet Kaur, Harleen Deol, and Avani Lekhara as its brand ambassadors

She joins 30-35 other brand ambassadors such as husband Virat Kohli, Kareena Kapoor Khan, Yuvraj Singh; will endorse brand's footwear, apparel and accessories, including select collections

We don't want one to grow at the cost of the other, PUMA India MD tells Shubhomoy Sikdar

The Puma Ignite XT, Usain Bolt's preferred shoes for training, offer great speed and comfort