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Odisha wins GI tag, but popularising its rasagola won't be a piece of cake
The culinary delight has seen a long-drawn-out battle with West Bengal
Sweet returns: Rasogolla sales in West Bengal surge 25% after GI tag
The GI tag recognised the industry's efforts and customers' passion for the sweet
Sweet end to bitter battle: Bengal trumps Odisha; gets GI tag for rosogolla
Federal commerce and industry ministry ruled that the sweet originated from West Bengal, giving it the coveted 'geographical indications' tag
