Toffee

The Dharampal Satyapal (DS) group, which distributes the brand through 35 lakh distributors, now plans to expand the brand into new formats to increase the brand's penetration

Homegrown FMCG firm Dharampal Satyapal Group expects its Pulse candy to become a Rs 1,000-crore brand in the next two years, having crossed the Rs 750-crore mark in FY25, according to its Vice-Chairman Rajiv Kumar. Dharampal Satyapal (DS) group plans to develop Pulse candy into a multi-format, multi-occasion offering by moving into adjacent product categories, new formats, and introducing regional flavors, having already made it a leading Indian ethnic confectionery brand Kumar told PTI. In 2024-25, Pulse candy sold 750 crore units priced at Re 1 each translating into a revenue of Rs 750 crore. "We are the largest player of hard-boiled candy in the country with a market share of 19 per cent, growing at 15 per cent CAGR in the last three years, at a time when the industry growth in the overall hard-boiled candy segment is 9 per cent," Kumar said. The Indian hard boiled candy market size is estimated to be around Rs 4,000 crore. Asked when the group expects Pulse candy to become a R

Though present in biscuits and namkeens, its immediate priority is grabbing a share of the Indian consumer's pocket change - via candies, chocolates, and toffees

After closing FY25 at Rs 3,500 crore, the confectionery maker expects FY26 to be stronger, driven by improved demand, distribution depth and product mix shifts

Firm says bulk of its revenue came from the one-rupee price point, which is largely immune to an economic slowdown

The company expects to sell more than 100,000 policies by the end of this financial year and hopes to achieve break-even by using the customer profiles to target and cross-sell more policies