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Leading retailer Reliance has extended the presence of its furniture and home decor brand Urban Ladder at its hypermarkets chain Smart Bazaar and also through b2b institutional sales. Reliance Retail, which owns lingerie brands Clovia, Amante, and Zivame, also said that it has now become a market leader in the women's innerwear market. "Our new businesses in lingerie, we are making good progress. We are the largest player in this segment now," said Reliance Retail CFO Dinesh Taluja during Friday's earnings call of RIL. Now Reliance Retail is looking to expand the lingerie category across retail formats such as Trends, Azorte, Centro and Blushlace, he said. "We continue to expand our in-house brands and we operate across the spectrum from mid-premium to luxury. We are focusing on general trade so that these brands have wide distribution, which will further deepen the penetration, and that continues to be a focus for all our brands in the portfolio within this segment," Taluja ...
Furniture and home decor brand Urban Ladder, which on Wednesday opened its 50th store, said it plans to double this store count by March 2024. The company, which opened its latest store in Kolkata, has rapidly scaled up its offline presence in the last nine months as it was operating only 13 stores until June 2022. "... the company plans to expand its retail stores in 32 cities by 2023 and aims to double this number by March 2024," Urban Ladder said in a statement. Starting its journey as an online brand, the company would continue to strengthen its presence in the e-commerce segment. "The world of e-commerce is rapidly expanding, and Urban Ladder also aims to strengthen its online presence through UL.com and Jiomart," it said. Urban Ladder Chief Business Officer Nishant Gupta said the company has a robust expansion plan to cater to consumers across various metro and non-metro markets. "Our customers have always supported and motivated us to create unique offerings and every comp
After five long years of trying to champion the online-only model of selling furniture to Indian consumers, Urban Ladder has given in and opened its first offline experience centre in Bengaluru.The centre represents Urban Ladder's first big bet in offline retail where it plans to invest between $10-15 million over the next one year. It says the move to offline became inevitable as the size of the online market turned out to be far smaller than what was predicted earlier."Over the last year we received a lot of feedback from customers for whom engaging with the brand deeper, than just online was a big differentiator. That really made us think about going offline," said Ashish Goel, co-founder and CEO of Urban Ladder.Urban Ladder's key competitor in India, Pepperfry too arrived at much the same conclusion and opened its first offline store in August last year. Both companies don't directly sell products in their stores, but help customers experience the quality of products before ...