Vu Televisions launched a new television set, available in 43-inch and 55-inch sizes, with a 50W built-in soundbar under its Vu Premium TV 2023 Edition portfolio
Sharp 35-40% decline in prices over the past five years has been the key growth driver; other tailwinds include greater rising incomes, higher OTT consumption and deeper web penetration
The Vu Premium Android TV's ability to play ultraHD and HDR content, and support for almost all commonly used OTT apps, make it a good pick among affordable 4K smart television segment
The company, which has 20 branded stores in leading metros, is planning to expand in tier II and III cities by adding 30 outlets by the end of December