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IBM's AI push helps consumer goods firms go digital, tide over Covid-19
The Covid-19 pandemic has spurred consumer goods firms to work with Big Blue to drive their digital transformation efforts, write Peerzada Abrar and Sai Ishwar
How backpack-maker Wildcraft carved plan B to rise up during Covid crisis
Flipkart- and Sequoia Capital-backed company looks at selling over 30 million face masks this quarter
Covid-19: Myntra teams up with Wildcraft to offer protective masks
The masks have a three-layered filtration system to filter coarser dust particles, bacteria and even droplets
Wildcraft casts a wider net for customers
Wildcraft will expand its range of products, build brand awareness and visibility
Wildcraft steps out of a niche
Company eyes apparel and footwear with aim to fulfil head to toe needs
Wildcraft looks at higher growth to changing lifestyle of urban customers
It is expecting to close current financial year with sales of Rs 400 crore, as opposed to Rs 300 crore from past year
