Constellation Wines US had instituted Project Genome which grouped American wine consumers: enthusiasts, image seekers, savvy shoppers, traditionalists, satisfied sippers, and overwhelmed drinkers
Every Premiere Cru estate has second label, produced from grapes adjudged not sufficiently high quality for their flagship wine, whose wine quality is marginally lower, & is priced at a third or less
We Indians tend to look at the right-hand-side of the wine list, with the well-heeled ordering the highest-priced wines, while the more economically-minded go for the lowest-priced bottles
Interestingly, while Bengaluru has nearly five groups of wine and food societies or associations that meet regurlarly, Delhi has only two and Mumbai none at all