Why Coca-Cola wants to follow your pet pooch
Last Updated at October 23, 2014 00:02 IST
Why Coca-Cola wants to follow your pet pooch
Big companies have a lot going for them: millions of customers, years of experience and -- usually -- plenty of money...but when it comes to innovation, it can be hard to keep up with startups. Coca-Cola, one of the world’s biggest companies, has found its own innovative solution: join them.
Bloomberg's Elliott Gotkine reports. (Source: Bloomberg)
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