YouTube sensation goes Hollywood

Epic Meal Time, a show that consists of a bunch of guys making extremely high-calorie food, started on YouTube in 2010 and now has more than 700 million views. Last year, Collective Digital Studio snapped them up and now they have big-name sponsorship deals and a half-hour cable show. Bloomberg Businessweek gets an inside look at how Hollywood's big money is transforming internet stars into actual celebrities. Video by: Jeniece Pettitt, Amy Marino (Source: Bloomberg)