Another auto show, another major absence. As in Detroit, BMW Group is skipping the New York International Auto Show as well. “This isn’t to say that we’re moving away from auto shows altogether,” says BMW spokesman Phil DiIanni, but the decision to pass on Manhattan was to focus on alternative, more active platforms such as driving events, track days and experience centres, rather than the static confines of a convention centre. Bimmer fans will have to wait until the Los Angeles Auto Show in November to see new models on a stand in the US.
It was the latest, and most significant, bow out by a major automaker unable to justify the million-dollar output required to attend the annual trade show. And where high-end, low-volume automakers such as Ferrari and Lamborghini have skipped domestic trade shows for years — blessing fans with debuts only at glamourous global events such as the Pebble Beach Concours d’Elegance and the Geneva Auto Show — BMW’s continued absence is a new twist in the roll call of automakers calling it quits.
BMW’s absence, as it were, spells an almost engorged opportunity for arch-rival Mercedes-Benz to shine. The Stuttgart, Germany-based automaker leads the pack in New York with plenty of selections of what will most certainly dominate the offerings, regardless of brand: SUVs. This is nothing new. Americans have continually bought more crossovers and SUVs for years; by 2025, the variety of SUVs offered for sale will exceed that of coupes and sedans.
Lamborghini Huracan Spyder Evo
Big among the lot for Mercedes will be world debuts of four AMG variants: the AMG A 35 and AMG CLA 35; a special-edition EQC Edition 1886; the GLC and GLC Coupe; and the workaday GLS SUV. “It represents, in my mind, the new flagship for Mercedes,” Eric Lyman, an automotive analyst for TrueCar, said about the new rig.
They join the wave of performance-oriented SUVs attempting the near-Quixotic task of emulating sports cars, a surge dotted by things such as the Lamborghini Urus, BMW X6, and myriad Turbocharged “GTS” Cayennes and Macans from Porsche.
In fact Porsche, Mercedes’s cross-town rival, will bring its Cayenne Coupe, an almost indecipherably slimmed-down version of its signature SUV. It will also show 2020 versions of its best-selling vehicle, the Macan. That one is significant because the automaker has said it will be the last version of the Macan to not offer an electric platform.
It makes sense that Porsche would add even more variants to its SUV model lineup, Brinley said, however subtle the differences among them.