KKR most discussed team on social sites: Nielsen

Without having lifted the Indian Premier League (IPL) trophy ever, Kolkata Night Riders (KKR) are the most discussed team online for the second year in a row, The Nielsen Company today said.

Social networking sites like Orkut and Twitter are abuzz with IPL discussions and KKR has emerged as the most talked about team online, both in 2009 and 2010, the global information and media company said in a statement.

Kings XI Punjab has overtaken Rajasthan Royals as the second most discussed team in social media this year, followed by Deccan Chargers, it added.

The Nielsen Online BuzzMetrics measures online posts in message boards, blogs, discussion groups and micro blogs (Twitter) across all cricket following countries.

While blogs are the most popular platform for discussing cricket, message boards and Twitter follow next.

Meanwhile, Ricky Ponting is the most discussed IPL player online, second year running. Sachin is at the second spot, while Dhoni is at the third this year.

"It might be surprising that Ricky Ponting is the most discussed IPL player online. This is because cricket fans either love or hate Punter, but seldom ignore him. Also, message boards are very active in Australia and Ponting is the most widely discussed player there," Nielsen Online Associate Director Karthik Nagarajan said.