Prime Focus wins Emmy Award for graphic design & art direction

Award for work on History Channel's series on WWII

Prime Focus, a visual effects and digital content management and distribution firm, has won an Emmy award for their work on History Channel’s series on WWII. The company bagged the award in the “Outstanding Graphic Design & Art Direction” category for the October Films series “WW2 from space”.

 

The work on the series was done by the UK arm of the Mumbai-based special effects company which listed on the BSE in 2006.

 

“The team successfully delivered a staggering 70 minutes of CG (computer graphics) for the 82 minute broadcast, supplying more than 420 shots,” said the company in a filing to the exchanges on Friday.

 

The October Films series ‘WW2 from Space’ covers key political events and battles from the Second World War. 

 

In the past, Prime Focus has been bestowed with multiple awards at the Emmys for their work on documentaries in art programming (The Mona Lisa Curse) and sound editing category (America The Story for us).

 

They have also been recognized for documentaries such as ‘Heston's Feasts', which was nominated for Best Non-scripted Entertainment while ‘9/11: Phone Calls from the Towers' was nominated in the Best Documentary category, the company said.

 

“We are proud to be recognized by the prestigious jury at Emmy Awards. The team’s exceptional execution on the series has evolved the genre of documentary programming. It was one of the most challenging projects last year,” said Namit Malhotra, founder of Prime Focus on their award for ‘WW2 from Space’.

 

The award was announced on October 1 in a ceremony held in New York at the Jazz at Lincoln Center’s Frederick P. Rose Hall in the Time Warner Center. This was part of the 34th Annual News and Documentary Awards announced on October 1, a ceremony separate from the Prime Time Emmy awards held on September 22. It was presented in 42 categories, including breaking news, investigative reporting, outstanding interview, and best documentary, among others.

 

The company’s stock price on Thursday was down 1.6 per cent to Rs 27.25 per share.

 

Prime Focus, which provides services in the media and entertainment industry, employs over 4,300 professionals in 10 facilities across 3 continents and 4 time zones.