Apollo reclaims The Cradle

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Erstwhile The Cradle now rechristened Cloudnine

The Cradle, the boutique hospital for maternal care and newborns, has now been rechristened Cloudnine. This follows the founding member of the neo-natal hospital parting ways with Apollo Hospitals which owns the brand ‘The Cradle’.

The Cradle was a venture of Kids Clinic (Bangalore) Pvt Ltd, owned by Dr Kishore, and Scrips N Scrolls India, a company into property development and investments. And, now Kids Clinic will operate the Cloudnine hospitals. Apollo had licensed the brand ‘The Cradle’ to this group.

With investment plans of Rs 75 crore over the next year or so, it plans to open one hospitals in northern and one in south-eastern in Bangalore. The hospital aims to have a chain of neo-natal and maternity care hospitals. After setting up the hospital in the city, it will start a hospital in Mysore.

In another two years, Cloudnine will mark its presence in Mysore, Chennai, Coimbatore, Kochi, Kozhikode, Hyderabad and Mumbai. “We are looking at a total investment of about Rs 100 crore on the new 30-40 bed centres with a staff strength of 120 in the next 18-20 months,” said M A Rohit, Director, Cloudnine.

The Cradle entered Bangalore about four years ago with a unit in southern Bangalore.

Meanwhile, through Apollo Health and Lifestyle Limited, a wholly-owned subsidiary of Apollo Hospitals Enterprise Ltd — the flagship parent firm, the Apollo Hospitals Group is establishing a large network of retail day to day healthcare clinics and boutique birthing centres across the country. As part of the group’s objective to expand its operations overseas, a number of similar facilities are being set up in neighboring countries as well.

It started The Cradle in Kerala about six months ago and it has been in Hyderabad for about four months. It has also set up a unit in Delhi.