Beam Global launches its scotch whisky Teacher's Origin

Image
Press Trust of India Mumbai
Last Updated : Jan 20 2013 | 11:39 PM IST

Leading spirits company, Beam Global Spirits and Wine, today launched Teacher's Origin, a premium scotch whisky blend.        

The launch of Teacher's Origin strengthens the Teacher's Scotch whisky portfolio in India, which forms the core of Beam Global's market share in the country, a company press release said.        

Teacher's Origin comes in a luxurious new jewel box- style gift-box and an authentic cork closure and is priced at Rs 1,660 in Delhi, Rs 2,100 in Maharashtra, Rs 1,450 in Punjab, Rs 1,715 in Karnataka, Rs 1,800 in West Bengal and Rs 2,137 in Andhra Pradesh for a 750-mililitre bottle, the release said.        

Teacher's Origin will be available in Delhi, Punjab, Chandigarh, Haryana, West Bengal, Assam, Maharashtra, Goa, Daman, Karnataka and Andhra Pradesh in the initial stage.        

"We are confident that the product will be very well received and create a stir in the forthcoming festive season," Beam Global Spirits and Wine's Managing Director and CEO, Harish Moolchandani, said.

*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Sep 17 2009 | 4:56 PM IST

Next Story