Blume Ventures, others invest in VoxPopClothing.Com

Apparel company VoxPopClothing.Com has received an investment of $400,000 from BlumeVentures and a clutch of strategic investors from India and the US.

VoxPopClothing.Com, which develops limited edition T-shirts of brands and themes, was founded by Siddharth Taparia, an alumnus of Harvard Business School.

This venture was launched in September with an investment of $400,000 from Blume Ventures and a clutch of strategic investors from India and the US who have a strong understanding of the apparel and licensing business, a company release said.

Commenting on the investment, Taparia said "Vox Pop Clothing is not just an apparel company; we are a whole new culture for today's youth. We believe that at the core of fashion lies expression and in India, the emerging trend of free expression is growing at a very fast pace amongst the Gen Y."

"The idea is to create a lifestyle company selling t-shirts and other related products where consumers can wear, touch and feel their brand or icon. Every T-shirt created is an artistic statement for the fan and by the fan. Vox pop is an interactive platform through which we can explore new talents and give them opportunities for creative overflow", he added.