So far, the execution in digital and retail seems to be spot on. The firm has been able to grow its market share both in the organised retail space as well as in wireless services. Even as its rivals are struggling to maintain their share, Jio added 24 million customers for the second quarter in a row, taking its total subscriber base to over 355 million. Given the recent introduction of the interconnect usage charge of 6 paise per minute coupled with expectations of a tariff uptick, the decline in average revenue per user (ARPU) is expected to stabilise if not reverse. With the company expected to on board subscribers to paid fixed line broadband services, revenue and subscriber momentum should see an uptick in the coming quarters. At the current run rate, subscriber target of 500 million should be reached in a year from now.
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