Dabur launches new toothpaste

Ropes in actor Irrfan Khan as the face of 'Dabur Super Babool+Salt Power Toothpaste'

FMCG firm Dabur India today said it has expanded its oral care portfolio in the country with the launch of 'Dabur Super Babool+Salt Power Toothpaste'.

The new toothpaste combines salt and Babul 'Acacia Arabia' extracts in a unique formulation that has anti-bacterial power to fight against germs, Dabur India said in a statement.

The firm has roped in Bollywwod actor Irrfan Khan as the face of the brand.

Khan will soon feature in a 360-degree multimedia campaign, encompassing print, electronic and online media, the statement said.

"We have combined our wisdom of traditional ingredients with strong Research & Development to create a wonder formulation that brings alive the power of two natural ingredients—Salt & Babul extracts—to give consumers the best in dental care," Dabur India Ltd Marketing Head-Oral Care Rana Banerjee said.

Shares of Dabur India were trading at Rs 131.80 apiece on the BSE in afternoon trade, down 0.86% from its previous close.