The Delhi High Court today refused to stay the IPL award function scheduled to start later in the evening, saying the event management company approached the court very late.
Justice Rajiv Shakdher, however, agreed to adjudicate the petition filed by Propaganda Media and Marketing, an event management company which alleged that it had conceptualised the award function for which it was not given credit.
The court issued notice to IPL and BCCI and asked them to file response by May 12.
The company's advocate Abhishek Malhotra submitted that the IPL management has not given it due credit for conceptualising the function, for which it had spent time and money.
"The company is being denied the due credit and monetary benefits which are legally due to it. It seems that the real intention behind such denial of credit and concomitant remuneration has been to illegally usurp the creative concept proposed by the company, thereby depriving it of the entire financial and monetary benefits accruing from the execution of the said concept," he said in his submission.
The company had claimed even though it conceptualised the event, the IPL management was giving credit to another company Cineyug Worldwide.
"We want due credit to be given for our work of conceptualising, marketing and execution of IPL awards 2010," he contended.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
