Duke enters into sportswear segment

The company has set up a new production unit in ludhiana for sportswear products under the banner 'duke game'

To tap the burgeoning sportswear market in India, Ludhiana-based Duke Fashions (India) Ltd, has forayed into sportswear segment. The company has set up a new production unit in ludhiana to target this segment and started the sportswear range under the banner ‘duke game.’

Currently, it is  manufacturing and supplying performance sports T-shirts, lowers, Bermudas and Value packs.

“The Sportswear market is dominated by unorganised players. Our target audience is today’s youth who is looking for trendy and stylish range that is sync with international designs, fashions and quality. Keeping in mind we have forayed into sportswear segment. We are betting big in this segment and targeting a sales of over 1 lakh pieces in this fiscal,”said Kuntal Raj Jain, Director, Duke Fashions Ltd.

With new product portfolio, the company is targeting a turnover of Rs 250 crore in this financial year, a growth of 25% over the last financial year. Last year the turnover of the company was Rs 200 crore.

Currently, the company has three manufacturing units and has diversified product portfolio which comprises of T-shirts, T-shirts, Jackets, Sweaters, Sweatshirts, Tracksuits, Thermals, Jogging suits, Shirts, Denims and Trousers, Lowers, Bermudas, Shorts, Value packs, Lounge wears, Accessories etc. for Men, Women and Kids.

On being asked about the expansion plans, he said, “We have an unbeatable marketing network comprising of over 3000 multi brand outlets and over 300 exclusive stores across major cities in India. Moreover the products are also exclusively placed at big chain stores like Reliance trends, Bharti -Walmart etc. The success of the Exclusive Showrooms is driving the Company to new heights. In order to further strengthen our presence, we are planning to open 70 exclusive stores and also planning to expand our presence through 200 more multi brand stores.”

“In addition to this, we are doing high roads in online retail via selling at different e-portals and major online sites like Myntra, Jabong,Flipkart etc. As India is a diverse market we are exploring new areas who are still developing like tier II, III and IV cities and exploring exclusive brand outlets to penetrate further”, he added.

As far overseas market is concerned, he added, “ Furthermore, in order to expand our presence overseas market, we are targeting Latin American countries and majority gulf and BRICS countries. Currently the company is catering to UAE, Srilanka, Nepal, Bangladesh, Jeddah etc.” The company is currently exporting T-shirts and nearby they intend to export more knitted wear categories.