ECS launches customer loyalty mgmt solution for Barclays Bank

ElectraCard Services today launched an electra loyalty management system for Barclays Bank.      

ElectraCard Services (ECS) is a wholly-owned subsidiary of Opus Software Solutions.      

With this new service, Barclays customers can now benefit from various unique loyalty programs and get rewards across multiple banking channels, a statement issued here said.      

"In a dynamic business environment like todays, customer expectations are to be met before they realise it themselves. Barclays loyalty management program is designed to ensure that," ElectraCard Services and Opus Software Solutions CEO, Ramesh Mengawade, said.      

The Enterprise Wide Account-based loyalty management solution enables Barclays Bank to link the differential reward programs to multiple banking channels—ATM services, debit cards, Internet banking and mobile banking services.      

Barclays reward points program is a unique loyalty plan where customers are incentivised to use alternate channels of the bank.     

These loyalty points are earned for transactions done on Barclays debit card, mobile banking, Internet banking and ATMs and for registration and activation on various banking channels.