Flipkart had built its own data centre infrastructure much earlier, to store and manage the enormous data that gets generated from online sales, involving customers and sellers. It has developed its own technology tools, without having to depend on the cloud platforms of larger players like Micrsosoft or AWS for its data storage requirements or analytics.
Hyderabad is considered, after Mumbai, the most secure place for data storage and business continuity plans by many companies, which usually keep their data in separate locations to cope with any extreme eventuality. The BSE stock exchange's second data server, for instance, is also in Hyderabad.