Former Flipkart VP joins Ather Energy

Ather Energy is a start-up that builds smart electric two-wheelers; Ravneet Phokela to oversee marketing functions in new role

Ravneet Phokela, former vice-president and practice head of strategic brands group at Flipkart has joined Ather Energy as its chief business officer. Bengaluru-based Ather Energy is a start-up that builds smart electric two-wheelers.

Phokela will oversee marketing, sales and customer experience for Ather Energy in his new role.

Phokela had also doned the role of chief marketing officer and head of e-commerce at Payback India, a coalition loyalty and performance marketing programme part of American Express.

"Ravneet brings valuable experience to Ather and will be an asset to the management team. His knowledge in driving brand and customer experiences is significant and strategic, as we near the launch of our vehicle," said Tarun Mehta, chief executive officer and co-founder, Ather Energy.

"Ather is poised to drive serious disruption, not just through an innovative product, but the way we plan to take it to market and engage with our consumers," said Phokela on his new appointment.