Godrej & Boyce eyes Rs30cr sales

Godrej & Boyce Manufacturing Company Limited, a Godrej group company, aims to do Rs 30 crore business in Orissa during this year- about Rs 14 crore more than the last year.

Sales of the company, which deals in office and home furniture products, in the state was about Rs 16 crore last year, said CSN Murthy, the head of sales and services of the company in Orissa. The company's home furniture products, sold under the brand name of Godrej Interio, made Rs 4 crore business last year and it is expected to increase to Rs 6 crore this year.

"With a network of 28 dealers and seven exclusive big showrooms in major towns of the state, we hope to achieve the sales target this year," he told Business Standard here. The company opened its seventh exclusive showroom, Godrej Interio, at Berhampur on Wednesday.

The new showroom was inaugurated by Union minister of state for rural development, Chandra Sekhar Sahu.

The other Godrej Interio showrooms are located at Bhubaneswar, Balesore, Cuttack, Bargarh and Similiguda.

The national sales target of the company for the current year is Rs 1200 crore which includes Rs 170 crore in home furniture segment, he added. The Godrej Interio range of home products is available across India through 48 company managed Godrej Life Space stores and a network of 800 interior channel partners.

Stating that Godrej home furniture are no more meant for the high and corporate executives, its senior sales executive Asit Pathy said, the world class furniture are available at an affordable price for all classes of families in the company showrooms.

Godrej Interio offers a range of home furniture solutions, including products for living room, bed room, dining room, children's room and modular kitchens.

The product portfolio comprises a wide range of sofas, home entertainment centers, coffee tables, coordinated bedroom sets, dining sets, modular kitchens, study tables, computer work stations etc.

Keeping in view the ever evolving life style of consumers of all sections, Godrej Interio, backed by six decades of experience, offers a range of different designed, contemporary world class home furniture solutions that are a blend of style and substance.

Claiming the products to be of dependable quality resulting from heavy investment in technology and designs, Murthy said, Godrej offered the Interio range of home furniture solutions in wood, metals including steel and composed metals.

While some of the products of the company are manufactured at the company's Mumbai unit, some other products are imported from Malaysia, he said.