Hakuhodo-Percept Venture Bags Maruti Top Accounts

Explore Business Standard

The advertising accounts of two of the largest selling car models in the country, Maruti-800 and Zen, have moved from Rediffusion DY&R to the new joint venture set up by Japanese advertising agency Hakuhodo with Percept H.
Sources said that the two accounts are worth Rs 12-15 crore. Hakuhodo is Japan
First Published: Oct 18 2002 | 12:00 AM IST