Himani Fast Relief ad wins three awards at Goafest

FMCG company Emami India today said it has won three awards at the 'Goafest 2009' advertising festival for its television commercial (TVC) of its flagship pain reliever brand 'Himani Fast Relief' (HRF).

The company said the HRF ad-film has bagged three medals, including two silvers and a bronze in various categories at the advertising festival, which is organised by the Advertising Agencies Association of India (AAI) along with The Advertising Club of Mumbai.

"While the TVC of Himani Fast Relief brand was conferred silver medals in the Film Singles and Film Craft categories, it bagged the bronze medal in Original Music Score segment," Emami India said in a statement.

The company also said that on the back of the TVC, the Himani fast relief has registered a sales growth of 25 per cent.

"The TVC has gone a long way in boosting our sales. Winning the awards is like a celebration of creativity. Riding on the TVC, HFR recorded a 25 per cent sales growth," Emami Group of Companies Director Aditya V Agarwal said.

The ad-film was directed by  Ram Madhvani of Equinox Films and conceptualised by Ashish Khazanchi of National Creative Director of Publicis Ambience, the company said.