Hinduja Global Solutions unveils new identity

Hinduja Global Solutions (HGS), the BPO arm of Hinduja Group, today unveiled their new global corporate identity.

The new logo, which comes to effect immediately, will be the sole company identity homogenising business vision across all geographies, going forward, Hinduja Global Solutions said in a filing to the Bombay Stock Exchange (BSE).

It will be sported by all units of the company around the world, including the acquired entities.

"With 65% of our global businesses being currently delivered from multiple entities outside of India, it was time for HGS to redefine its persona which is now global in nature," HGS CEO Partha DeSarkar said.

The company intends to use the acronym -- HGS -- as its brand name. Along with the new logo, the company also has launched its new corporate website.

"The rebranding exercise helps us seamlessly integrate new ventures across geographies, while allowing customers to leverage a wider and diversified talent pool. This provides us with greater flexibility to benefit from operating efficiencies, while helping clients retain their competitive edge," DeSarkar added.

Shares of Hinduja Global Solutions closed today at Rs 371 on the BSE, down 1.54% from previous close.