Chinese tech giant Huawei is betting on India to play a key role in achieving its global target of shipping 200 million smartphones this year.
The company, which has shipped close to 100 million units in the first half of the year, Tuesday also unveiled its premium smartphone 'Mate 20 Pro' in India for Rs 69,990.
"India is integral to Huawei's global strategy of achieving the 200 million shipments globally by the end of 2018," Huawei Consumer Business group Senior Product Marketing Director Wally Yang said.
According to research firm IDC, Huawei shipped 52 million smartphones in the July-September 2018 quarter globally, ranking second after Samsung (72.2 million) and ahead of Apple (46.9 million).
Talking about its latest product, Yang said the Mate 20 Pro is "powerful and intelligent".
"India is a key market for us and it is our constant endeavour to create value for our Indian customers, offering the most innovative smartphone technology and luxury design as a differentiator in the market," he said.
The company has partnered brands like Leica, Microsoft and Dolby to deliver some of the premium features on the smartphone.
The Huawei Mate 20 Pro is equipped with a 40MP main camera, a 20MP ultra wide angle camera, and an 8MP telephoto camera. It has a 6.39-inch curved display and 4,200 mAh battery.
The device would compete with handsets from the stables of companies like Samsung and Apple.
In the above Rs 30,000 category (considered as the premium segment), China's OnePlus continued with its leadership with 30 per cent share in India during the July-September 2018 quarter.
Samsung was the second largest premium brand with 28 per cent market share, followed by Apple (25 per cent), as per data from research firm Counterpoint.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
)