Mahindra First Choice Wheels to use offline, online media for improving reach

Mahindra First Choice Wheels Ltd, India's biggest multi-brand used car company which raised about $15 million in second round of funding from San Francisco-based Valiant Capital in March this year, is hoping to have 30 outlets in Karnataka by the end of the current fiscal.

Presently, the company has 16 outlets in the state which are managed by franchisees, Nagendra Palle, Managing Director, Mahindra First Choice Wheels, said.

In Bengaluru, the company has seven dealers. "In Karnataka, we are going to focus on areas such as Mangaluru, Mysuru, Huballi and Belagavi," he added.

Palle said, the funds that the company raised would go into strengthening marketing, technology support for dealers and developing commercial vehicle franchisees.