NSIC extends marketing support to MSME units in Rajkot

The National Small Industries Corporation Limited (NSIC) will give marketing support to the Rajkot-based micro, small and medium enterprises (MSME) by educating them besides organising exhibitions.

"Marketing is the biggest need for the small industries based in Rajkot. They are not much aware about it. We will provide them a platform to do marketing," said Subhash Prusty, manager, NSIC technical services centre in Rajkot.

NSIC recently organised an ‘Industrial Expo’ having a participation of more than 300 MSME units from across Saurashtra. The exhibition, where participants exhibited their products was held in Rajkot.

N K Subramani, deputy general manager of NSIC Rajkot, said, "These industries have good skills available with them, but they are not marketing their products properly. We are trying to give a platform for marketing. There is also a very good opportunity for exports marketing goes well with them. NSIC is also promoting exports."

"Our aim is to give all kind of supports to the small-scale industries and that is why we have approached various prospective clients.”said, Rajesh Agarwal, deputy accountant.

“We are inviting industrial associations from different states to visit the expo. We also take Rajkot-based MSME units to participate in industrial exhibitions in other places for promotions of their products," he added.

Rajkot has more than 3000 small and medium units, most of which produce engineering items.

NSIC acts as a facilitator to promote small industries products and has devised a umber of schemes to support small enterprises in their marketing efforts, both domestically and overseas.