Patanjali becomes 3rd largest FMCG seller at Future Retail

Patanjali, which had started its association with Future group last October, is now followed by rivals like GCPL, Dabur, Emami

Baba Ramdev promoted Patanjali Ayurved has become the third largest seller of FMCG products at the shelves of Kishore Biyani-led Future Retail.

"Patanjali has become number three in sales at Future Retail's stores. The number one is HUL followed by P&G and Patanjali is at number three at our place," Future Group CEO Kishore Biyani told PTI.

Patanjali, which had started its association with the Future group last October, is now followed by rivals like GCPL, Dabur, Emami etc.

He further said: "Its (Patanjali) sales is growing every month. It would grow 20 per cent this month from the previous month."

Besides, Future group, is also in talks for selling ayurvedic FMCG products of Sri Sri Ayurveda promoted by spiritual guru Sri Sri Ravi Shankar.

"We are also launching some products of Sri Sri Ravi Shankar. It's in process," Biyani added.

Future Group, which has several companies in its fold including Future Retail, Future Lifestyle Fashion, Future Consumer Enterprise etc, is expecting to end this financial with Rs 26,000 to 27,000 crore in overall revenue.

"This financial year Future would clock around Rs 26,000 to 27,000 crore," he said.

Last financial, it was around Rs 21,000 crore.

Moreover, Future Group is also planning a major expansion of its southern supermarket chain Nilgiris by adding more products and taking the store count to 1,000 in next three years.

The group, which had acquired the Bengaluru-based chain in 2014, is also launching new products in bakery to strengthen its portfolio.