 "Post-pandemic reality: Ad rates go up by 10-15% for IPL's 14th edition")
The 14th edition of the Indian Premier League (IPL) starts April 9, and the excitement surrounding the T20 tournament is growing. Broadcaster Star Sports has raised ad rates for the IPL by 15-20 per cent this year, compared to last year.
Digital and mobile-led products and services have strengthened their presence, with smartphone player Vivo returning as the title sponsor of the tournament.
In addition, Dream11, Unacademy, Cred, and Upstox are the official partners of the league. The last three were appointed in the past few months.
A look at the past performance of the T20 tournament, sourced from the Broadcast Audience Research Council of India, gives an insight on the expected showing this year.
One subscription. Two world-class reads.
Already subscribed? Log in
Subscribe to read the full story →*Subscribe to Business Standard digital and get complimentary access to The New York Times
Smart Quarterly
₹900
3 Months
₹300/Month
SAVE 25%
Smart Essential
₹2,700
1 Year
₹225/Month
SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months
Super Saver
₹3,900
2 Years
₹162/Month
Subscribe
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors
Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share
Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor
Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements
Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
SAVE 25%