 "Print out on demand service via quick commerce not likely to scale: Report")
Blinkit recently introduced a printout delivery service in select locations. According to some reports, Swiggy Instamart has similar plans as well.
However, a survey by LocalCircles found that only 14 per cent of Indians are likely to use such a service.
The nationwide study is based on 42,000 responses from consumers in 185 districts. Forty-seven per cent respondents were from tier-1, 34 per cent from tier-2 and 19 per cent from tier-3, -4 and rural districts
However, a survey by LocalCircles found that only 14 per cent of Indians are likely to use such a service.
The nationwide study is based on 42,000 responses from consumers in 185 districts. Forty-seven per cent respondents were from tier-1, 34 per cent from tier-2 and 19 per cent from tier-3, -4 and rural districts
Key findings
- 82% won’t use the service either as they have a printer at home, over data privacy concerns, or as they can get it printed locally
- 6 in 10 households with an annual income of Rs 6 lakh have printers at home
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