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Food delivery platform Swiggy has hiked the platform fee it charges users to Rs 17.58 per order, its app showed on Tuesday, days after rival Zomato increased the charges. Swiggy had last hiked its platform fee in September last year. The company has now raised it to Rs 17.58 per order inclusive of GST, whereas rival Zomato charges Rs 14.90 on a pre-GST basis. The latest round of increase by Swiggy brings the platform fee charged by both food delivery players effectively at par with each other (to around Rs 17.58 per order). On March 20, Zomato hiked the platform fee it charges users by Rs 2.40 to Rs 14.90 per order on a pre-GST basis. Platform fees are fixed, per-order charges in addition to delivery and restaurant fees. To cover operating costs, technology maintenance, and customer support for services. The latest hike in platform fees is set to make ordering food costlier for millions of users across the country. The increase in platform fees by Zomato and Swiggy comes at a tim
India's top three food delivery players -- Swiggy, magicpin and Zomato -- regained growth momentum in the October-December period after a period of slower expansion, on strong order volumes led by festive demand, affordability-focused offerings and expanding user bases. With continued investments in marketing, product innovation, and value-led propositions, industry executives said the sector expects the momentum in order growth to sustain in the coming quarters. "It has been a phenomenal October-November-December quarter for us, marked by strong growth and sharper execution across markets. Our unit economics at an order level have improved by over 60 per cent, reflecting greater efficiency and improved monetisation," magicpin Founder and CEO Anshoo Sharma told PTI. While mature markets such as Delhi-NCR remained steady, the company reported more than 40 per cent growth in gross order value in cities, including Bengaluru, Hyderabad, and Mumbai. The magicpin CEO said affordability-l
Food delivery firm on Tuesday said it has expanded strategic collaboration with OpenAI to enhance artificial intelligence (AI) capabilities across its businesses, including Zomato, Blinkit, District and Hyperpure, along with its partner platforms and internal systems. The collaboration, which also covers Eternal's Feeding India initiative and AI-native venture - Nugget, will focus on AI deployments across Eternal's apps, and underscores the growing role of AI in India's digital commerce sector. Eternal will also work with OpenAI's Enterprise API platform to explore new ways customers and partners interact with its platforms, deploy advanced AI tools within partner applications and integrate advanced coding models into its in-house AI orchestration platform, it said in a statement. Eternal is strengthening AI infrastructure across its consumer and enterprise platforms, building AI as foundational infrastructure across its commerce ecosystem. "Through this collaboration, the company