Reliance Entertainment enters game publishing

Plans new action games to expand bouquet

Reliance Entertainment Digital is looking at significantly expanding its gaming properties by foraying into third-party publishing, apart from launching new action-oriented games in the next couple of months.

As a part of its third-party publishing activity, Reliance Games, the mobile gaming division of the Reliance Anil Dhirubhai Ambani group's Reliance Entertainment Digital, has already signed five deals with Korean gaming developers to publish their titles on various platforms and take these to the world market.

Manish Agarwal, CEO of Reliance Entertainment Digital, said the aim was to publish at least 10-12 games of global developers on various platforms such as Android, iOS, Amazon and Windows.

"There are many developers worldwide who spend all their energy and time in making the games, but they don't really know how to make it to the next level. This is where publishers like us come into the picture and help them in publishing the games under a revenue-sharing model," he told Business Standard.

As a game developer, Reliance Games, which operates a 200-people gaming studio in Pune, has so far created around 70 titles on Android and roughly 200 java-supported games.

Real Steel WRB (World Robot Boxing), which has so far been its most successful gaming title, has seen almost 30 million downloads followed by Real Steel, with around 10 million downloads.

Agarwal said the company was now looking at coming out with three new action games with a global flavour, which are expected to be launched in the next couple of months. "We believe that our next three properties will beat the Real Steel WRB numbers. So you will see a lot of launches happening from this October to January next year," he added.

Reliance Games has around 1 million daily active users for all its games and with the new launches, the company is planning to increase the number to 5 million.