Sony DADC enters licensing deal with Saregama

Home Entertainment Services by Sony DADC music label Saregama India Ltd. have announced a licensing agreement under which Sony DADC will take on the exclusive World-wide exploitation of the entire Saregama audio/video content library including its sales, marketing & distribution across all physical formats.

Sony DADC, which was launched in October 2012, also has the home video license for Hollywood studios like Sony Pictures Home Entertainment (SPHE), Warner Home Video (WHV) and National Geographic in India apart from license for Sony Music content in India.

Rajat Kakar, Business Head of ‘Home Entertainment Services, Sony DADC’ said, “The acquisition of the Saregama license is a big leap forward in terms of our presence in the physical market for both audio and video content as well as the beginning of a key strategic partnership. Saregama and its repertoire is a household name & with this alliance we get a foothold into every nook & corner of the country & will bring to the consumer the finest of Indian & international content both in audio & video.”

Saregama has over 100 years of musical content across different genres such as Bollywood, Hindustani Classical, Instrumental, Carnatic & Regional amounting to nearly 150,000 tracks in 18 Indian languages in its library.

Saregama has invested significantly  in digital technology to deliver music through various digital channels (including CRBT, WAP, WEB and devices).  It will continue to expand its digital footprint and also focus on A&R,  its core competency.

Surya Mantha, M.D. of Saregama India Ltd. said, “We believe physical business is here to stay and accordingly attach  a  lot of strategic importance to ensure a prominent presence.  With the fast evolving  ecosystem in the physical business, Sony DADC is  emerging as a  powerhouse and it made perfect sense for us to strategically align ourselves with them.”